Sales & Business Development

Sell with Clarity and Confidence

Practical sales training designed to equip your teams with strategic approaches, strong communication, and customer-centered thinking.

Our Sales & Business Development Workshops

Our programmes focus on strengthening how your teams connect with customers, communicate value, and convert opportunities into long-term relationships.

Sales Management Essentials

Build strong foundations in leading sales teams, managing performance, and supporting steady revenue growth. This programme provides practical tools and frameworks to help participants better manage people, structure their sales approach, and build stronger customer relationships.

Target Audience : 

  • Sales managers, team leads, business development professionals, and high-potential sales talent transitioning into leadership roles.

Focus Areas : 

  • Leading and managing a sales team
  • Understanding the sales process
  • Setting goals and tracking performance
  • Managing customer relationships
  • Basic negotiation and closing approaches

Key Outcomes :

  • Increased confidence in managing sales teams.
  • Clearer understanding of sales processes and expectations.
  • Improved approach to handling customers and stakeholders.
  • Better structure in managing performance and goals.

Influencing & Negotiation Skills

Develop the essential skills to influence others, manage conversations with confidence, and approach negotiations in a structured and thoughtful way. This programme focuses on building awareness, communication techniques, and practical strategies to navigate everyday negotiation scenarios.

Target Audience : 

  • Sales professionals, business development teams, managers, and individuals who need to influence stakeholders and negotiate effectively

Focus Areas : 

  • Understanding key negotiation principles and approaches
  • Active listening and asking effective questions
  • Applying influence and persuasion techniques
  • Structuring negotiation strategies (e.g. BATNA)
  • Practicing negotiation through role-plays and case discussions

Key Outcomes :

  • Increased confidence in handling negotiations and influencing conversations
  • Better awareness of different negotiation styles and approaches
  • Improved listening and questioning skills
  • Clearer structure in preparing for negotiations
  • More thoughtful and constructive engagement with stakeholders

Lead Generation & Conversion Skills

Build confidence and structure in making effective calls to secure appointments and grow your network. This programme focuses on practical techniques to approach different types of contacts, manage objections, and improve conversion through clear and repeatable call strategies.

Target Audience : 

  • Insurance agents and sales professionals involved in prospecting, cold calling, and recruitment.

Focus Areas : 

  • Reframing cold calling as an invitation, not a sales pitch
  • Structuring calls using a simple and repeatable framework
  • Approaching warm, semi-cold, and cold contacts
  • Handling common objections with confidence
  • Practicing through role-plays and real-life scenarios

Key Outcomes :

  • Increased confidence in making recruitment and prospecting calls
  • Clear structure for handling different types of contacts
  • Improved ability to respond to common objections
  • Greater ease in securing appointments and follow-ups

Mastering Sales & Closing Techniques

Strengthen your ability to move conversations towards decisions and close opportunities more effectively. This programme focuses on practical sales techniques, understanding customer needs, and building confidence in handling objections and guiding clients through the decision-making process.

Target Audience : 

  • Sales professionals, business development teams, account managers, and individuals involved in client-facing roles

Focus Areas : 

  • Understanding customer needs and buying signals
  • Structuring effective sales conversations
  • Building trust and rapport with clients
  • Handling objections in a clear and calm manner
  • Applying practical closing techniques
  • Practicing through role-plays and real-life scenarios

Key Outcomes :

  • Increased confidence in managing sales conversations
  • Better understanding of when and how to close
  • Improved ability to handle common objections
  • More structured approach to guiding customer decisions
  • Greater consistency in converting opportunities into outcomes
Are your programmes HRD Corp-claimable?

Yes. All our workshops are fully HRDF-claimable, making it easier for organisations to upskill employees while maximising training budgets.

Workshops can be customised for small groups of 8–10 or larger audiences of 100+, depending on your needs.

Yes. To ensure learning sticks, we provide microlearning modules, coaching sessions, and post-training assessments.

Yes. We customise content to match your industry’s challenges, whether it’s finance, retail, tech, or manufacturing.

What clients say about our
sales & business workshops

Organizations we work with often see meaningful shifts in how their leaders communicate, collaborate, and guide their teams.

Our team became more structured in how they approach customers and present value. We’ve seen clearer strategies and better conversion in our sales efforts.”

“The programme helped our frontline staff handle customers with more confidence and professionalism. Customer feedback has noticeably improved.”

“Our managers are now more confident in influencing and negotiating. Communication across teams has become much clearer and more effective.”

Let's Build Success Together.

Every great breakthrough begins with a shared conversation about where you are — and where you want to go.

Award-winning custom corporate training solutions provider in Malaysia.

+60 11-5415 7656

whatsup@thrivingtalents.com

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